Digipak Advert

 To the left is our digipak advert that has been used to promote our digipak, giving an idea of what is too come within our video. We have gone with the same faded affect that we decided to use to begin with on our digipak, we feel as though this gives it a girly feel and suits our target audience. In addition to this, this relates the the difference in colours that we use throughout our music video. We have also made our logo present too ensure that anyone who views this understands that we are a band, and with this being in a variety of colours this gives us a chance to produce various different medias that have the same image/look but incorporate different colours, using synergy throughout our products. Pink is a reoccurring colour through all of our  products; our logo, the pink balloon. Our songs and our main single is also visible at the bottom of the page, which was inspired from Rihannas.

Secondly, this is our inspiration for our digipak advert. As shown, this advert has the same affect that we have decided to use; the fading. With Rihanna having a significant use of the colour red, she has enhanced this within the image and has incorporated a red faded overlay too give the image a more mysterious look. Her red hair and lips are a significant feature in the advert and the front cover of the album, highlighting the use of synergy. With Rihanna having a different album name too her artist name gives her the chance to use different types of text where as we have only included our band name as our title of album is our band name, due to this being our first album. However, her main songs have been located onto the front of this advert, which we have also decided too do, too ensure that our target audience becomes aware that it is us- Vanilla that sings "On Our Own".

Interview Research

Above shows a presentation that gives an idea of what we would like to give away to our fans as a band. This needed to be planned and researched too ensure that we didn't give away too much, and we gave away enough to keep our audience intrigued.

Magazine Article Development

Above shows the two different magazine articles that have been produced and the final product is still underway. The top image is the closest too what the final article will look like as there were several problems with the first. For example, it was not a magazine article it looked more like a poster and did not have a magazine feel. There is no distinctive columns, it is not adapted in comparison to a normal magazine article, in addition, it has more of the vanilla brand image, than a magazine brand image; like billboard. Therefore serious changes needed to be made to ensure that the magazine brand image was apparent and it was in the right size columns and the text was correct. 

Teaser Video

The Synergy of Our Products

Music video Draft 3

Since the last draft we had spaces nearer the end of the music video that hadn't been filled with footage therefore we added in more shots of the three of us. As this is the third draft we were able to show the development of the video and how precise the shots have become. From the feedback of our  evaluation we were told that we should re-shoot to include a larger variety of shots - so we chose to go back to Hylands and shoot more add in shots to add to the end and throughout the video.

Looking back on it we have many things that need to be tweaked and edited to make it look more professional. These include:

• There is a tractor shot where the camera jumps - it makes it look unprofessional and ruins the shot (1:21)
• The frame of the shot is wrong as it doesn't fit in with the youtube frame or match any of the industry standards
• At the start of the music video the lip syncing is just out of time (the first minute) as it is slightly out it makes us look as though it isn't us that are singing
• at this point we still hadn't applied and editing so that is also a must to make our music video improve - contrast, brighten etc 
• The shots are too different in brightness - (2:18) - between Sophie and Pip, Pip is really bright and colourful and Sophie is dark and cloudy. This contrast doesn't fit well together therefore we need to edit sophist shot to s brighter scene or change the shots so they rant shown next to each other.  

Signatures