Digipak Advert

 To the left is our digipak advert that has been used to promote our digipak, giving an idea of what is too come within our video. We have gone with the same faded affect that we decided to use to begin with on our digipak, we feel as though this gives it a girly feel and suits our target audience. In addition to this, this relates the the difference in colours that we use throughout our music video. We have also made our logo present too ensure that anyone who views this understands that we are a band, and with this being in a variety of colours this gives us a chance to produce various different medias that have the same image/look but incorporate different colours, using synergy throughout our products. Pink is a reoccurring colour through all of our  products; our logo, the pink balloon. Our songs and our main single is also visible at the bottom of the page, which was inspired from Rihannas.

Secondly, this is our inspiration for our digipak advert. As shown, this advert has the same affect that we have decided to use; the fading. With Rihanna having a significant use of the colour red, she has enhanced this within the image and has incorporated a red faded overlay too give the image a more mysterious look. Her red hair and lips are a significant feature in the advert and the front cover of the album, highlighting the use of synergy. With Rihanna having a different album name too her artist name gives her the chance to use different types of text where as we have only included our band name as our title of album is our band name, due to this being our first album. However, her main songs have been located onto the front of this advert, which we have also decided too do, too ensure that our target audience becomes aware that it is us- Vanilla that sings "On Our Own".