Vernallis

Vernallis

Carol Vernallis theory is based on music editing. Her theory is based around 4 key concepts that all relate to the way a music video is produced. 
These concepts are:
- Narrative
- Editing
- Camera Movement/Framing
- Diegesis

Narrative
- video is a visual response to the narrative (whatever happens in the video reflects the lyrics)
- may not always be completed so will be disjointed and disconnected. this means the video could lead to many unanswered questions throughout the video by the viewer.

Editing
- dear convention of music editing is that the video may disrupt or break the conventions of continuity editing.
- editing may be bought to the foreground, become visible and not hidden 
- the video will have a style of editing running throughout that is distinctive to that video. 

Camera Movement/Framing
- establishing shots are one of the key features of a music video and are used frequently throughout.
- other key shots are medium and close up shots which establish the artist.
- style of framing is distinctive to the video and camera may move in time with the lyrics.
- Master shots are very common in music videos.

Diegesis
- setting of the music video.
- diegesis is will be revealed quite slowly.
- Repetition is key throughout the music video as some frames will appear more important than others.